Monthly Archives: March 2011

User Testing: High Touch or No Touch?

There are many flavors of usability testing. At Fell Swoop, we have two favorites: High Touch – This is the traditional method of usability testing. It involves sitting down with the user and talking with them as they perform a … Continue reading

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In-Flight Ethics, Etiquette, and Customer Experience

On Thursday, The Wall Street Journal published the article “So Who Gets the Armrest?” a light piece that reporter Scott McCartney summarized as the “Ethics and Etiquette To Survive Cramped Seats, Crying Kids, and Stinky Food at 30,000 feet.” At … Continue reading

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Conducting a Customer Experience Audit: Beyond the Web

At Fell Swoop, our primary focus is in designing the user experience of websites, applications, and interactive products, but user interface design is really only one facet of what we are considering on a daily basis. In a recent audit … Continue reading

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Starting a New Business: Lessons Learned

When I co-founded Fell Swoop just over two years ago, the world around us was in flux. The economy was tanking, financial scandals were rearing their heads, and corporate spending was drying up. In hindsight, Fall 2008 may not have … Continue reading

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