Author Archives: Matt Dente

About Matt Dente

Matt is an expert in making the complex simple. For more than ten years, Matt has worked in the user-centered design field where he has defined the user experience for Web 2.0 applications, large corporate websites, and E-commerce sites. Matt has worked as a Visual Designer, Information Architect, Interaction Designer, and Usability Evangelist on projects for companies such as Microsoft, AT&T Wireless, Goldman Sachs, J.P. Morgan, General Mills, Zumiez, and Wetpaint. Matt is continually searching for innovative yet practical ways to create truly user-centered designs that work as well for businesses as they do for customers.

In-Flight Ethics, Etiquette, and Customer Experience

Posted on March 21, 2011 by Matt Dente

On Thursday, The Wall Street Journal published the article “So Who Gets the Armrest?” a light piece that reporter Scott McCartney summarized as the “Ethics and Etiquette To Survive Cramped Seats, Crying Kids, and Stinky Food at 30,000 feet.” At … Continue reading →

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Conducting a Customer Experience Audit: Beyond the Web

Posted on March 13, 2011 by Matt Dente

At Fell Swoop, our primary focus is in designing the user experience of websites, applications, and interactive products, but user interface design is really only one facet of what we are considering on a daily basis. In a recent audit … Continue reading →

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Starting a New Business: Lessons Learned

Posted on March 7, 2011 by Matt Dente

When I co-founded Fell Swoop just over two years ago, the world around us was in flux. The economy was tanking, financial scandals were rearing their heads, and corporate spending was drying up. In hindsight, Fall 2008 may not have … Continue reading →

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